Real estate is a competitive business, I know a thing or two about competitive business seeing as how I am 1 of a million photographers in Utah, and if there is one thing I know about being in a competitive profession it is you MUST stand out above the rest. So that right... take your finger off the trigger.. don't shoot!! Leave it to a professional! You probably hope a person would hire a professional to sell their home.. why not hire a professional to take pictures of it!? Here are a few reasons why you should put your BEST foot forward when walking into a real-estate deal!
1. Lets start simple. Greater confidence from you clients, save yourself some time and worry. Show your seller your commitment to selling their home. Show them you are serious about doing whatever it will take. But you own a nice DSLR? I own a football, but I am far from a professional quarterback. Give yourself one less thing to worry about.. and one less thing for your clients to complain about :/
2. Stand OUT above the crowd! This is probably one of the top 2 reasons why you should hire a professional. When a client is browsing through listings they stop on the ones that STAND OUT! When searching for a real estate agent to work with a seller will do the same. They want the one that goes the extra mile. In a pool swarming with real estate fish make sure YOU are the one that stands out because of the high quality beautiful images. Don't let your homes get lost in the muck of mediocre images, let a professional use their time, equipment and know how to capture great images!
3. Virtual Reality is becoming REALITY! Social media, youtube, pinterest, google, cell phone apps, bing... the list goes on and on! Most likely the 1st impression the seller will have of you.. and the buyer will have of the home is going to be through THOSE PICTURES!!! yes eventually the buyer will see the home in person, but they will have a predetermined opinion because of the pictures they have seen. Make a good... no GREAT 1st impression ... we all know that maters!
4. Sell quicker and at a better price! Studies have shown that homes that are listed with high quality professional images not only sell quicker but sell at a higher price.
5. Increase Referrals- Get those sellers to flock to you. Your sellers will be more proud of their home images.. sharing them on facebook, instagram, through email or simple chit chat. A happy seller= more referrals! When a client feels like you have done EVERYTHING you can to sell their home.. they will be happy with their selling experience and be more likely to refer to you friends.
6. They have the know how.. and the HOW- Professional photographers can create professional images because they have practiced and trained. They have the right cameras, lenses and lighting to work in low light cramped rooms. They understand composition and post processing. They know how to create certain emotions with colors, lights, and angles. They just KNOW.. mmmmk?
So.. if you are selling.. PLEASE let your realtor know you want a professional photographer to shoot your home.. If you are a realtor, contact a professional photographer! :) Infact I know one I would recommend.
“Everyone goes online to find their home, and if
your home doesn't look good online, they're just not going to bother to go see
it.”
“Having phenomenal pictures, the beauty to that is
you have the curb appeal to compete with every home out there…”
-Barbara Corcoran
From NBC’s Today Show:
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